Local PPC and Local Services Ads for service businesses
Google Ads search campaigns and Local Services Ads, run together for the trades people search for by town. Every call and form is tracked, and you pay a flat monthly fee.
Who it's for
A business that serves a defined area and gets most of its work from people searching for a service nearby. You want more of the right calls and to know what each one cost.
- Home and outdoor trades: plumbing, HVAC, electrical, roofing, landscaping
- Local professional services: dentists, accountants, movers
- One location or a small service area, under $2,000 a month in ad spend
Several locations or ad accounts? See the Multi-location plan.
Search campaigns built around your service area
Local campaigns waste money in predictable ways: broad keywords, a radius covering towns you will not drive to, and no idea which clicks became jobs.
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Keywords people use when they need you
Service plus town, "near me", and emergency phrasing where it applies. Research and how-to searches go on the negative list from day one.
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Geography that matches your trucks
Ads run only in the towns and zip codes you serve, with bids raised where your best jobs come from.
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Landing pages, not your homepage
Each campaign sends clicks to a page about that service with a click-to-call number and a short form, built and tracked during setup.
Local Services Ads setup and dispute handling
Local Services Ads sit above the search ads with your reviews and a Google Guaranteed badge, and charge per lead rather than per click. Getting them live takes paperwork. Keeping them profitable takes attention.
We handle the setup: verification, license and insurance uploads, background checks, job types and service area, then the weekly budget, bid mode and the link to your reviews.
Then the work is disputing bad leads. Spam, wrong service, outside your area and job seekers are eligible for credit if flagged inside the dispute window. We review every lead, file the disputes, and watch your dispute rate so the account stays in good standing.
What the Local Search plan includes
Local service businesses, or a first test of paid search.
- 1 to 4 campaigns on one platform
- Recommended for under $2,000 a month in ad spend
- Everything in the base plan
Every plan includes
- Account and campaign build: keywords, ad copy, extensions, audiences and negatives
- One landing page per campaign, written and built for that offer, tracked
- Conversion tracking for calls and forms, GA4 wired to the ad account
- Weekly optimization: bids, search terms, ad tests, budget pacing
- Monthly report in plain language and a monthly call
- Ad spend billed to you by the platform, at cost, with no markup
- Month-to-month. The ad account, the data and the landing pages stay yours
- Replies within one business day
Add-on. Local Services Ads management: $300 a month
Local PPC questions
What is local services ads management?
Running a Local Services Ads profile week to week: verifying the business, choosing job types and service areas, setting the weekly budget, reviewing every lead and disputing the ones that should not be charged.
Should I run Local Services Ads or Google Ads search campaigns?
Both, if your category qualifies. LSA takes the top of the page and charges per lead. Search ads catch everyone LSA misses and let you control the message.
How much does local PPC cost each month?
The Local Search plan is $750 a month with a $500 setup fee, and Local Services Ads management is a $300 a month add-on. Ad spend is separate, billed to you by Google.
Is there a contract?
No. Every plan is month-to-month, and the ad account, the data and the landing pages stay yours if you leave.
Book a call
Thirty minutes with the person who would run your account. We look at your market and tell you whether Local Services Ads are open to your category.