ChatGPT ads management
People now ask ChatGPT who to hire. Your ad can sit right under the answer. We set it up, count every lead, and tell you straight whether it pays.
ChatGPT ads, in short
Ads in ChatGPT are labelled, sponsored placements shown under an answer to people on the Free and Go plans. Any US business in an accepted category can buy them, with no minimum spend. We manage them for a flat fee, from $750 a month.
Reviewed November 2026. OpenAI changes its ad rules often.
How ChatGPT advertising works
Four things to know before you spend a dollar.
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The ad sits under the answer
Labelled "Sponsored" and set apart from the reply. It never changes what ChatGPT says. People on the Free and Go plans see it.
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Topics, not keywords
You describe your offer and your customer. OpenAI decides which conversations are relevant enough to show it.
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Pay per click or per thousand views
Bought in OpenAI's self-serve Ads Manager. The $50,000 minimum ended in May 2026, so a local budget can test it.
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You see totals, not chats
Clicks, spend and conversions come through OpenAI's pixel and Conversions API. Nobody's conversation is shared with you.
Who it fits, and who should wait
OpenAI decides which businesses can advertise. We tell you which side you are on before you pay anything.
A good fit
- Local services people ask about before they call: plumbers, clinics, studios, repair shops.
- Law firms, in the states where the firm is licensed.
- B2B products that buyers research for weeks.
- Consumer goods, travel, education and digital products.
- Any business that already knows its cost per lead on Google.
Better to wait
- Health and finance, until OpenAI approves your account. We check first.
- Accounts without conversion tracking. The channel is too new to judge on clicks.
- Budgets with no room for a test. This runs beside Google, not instead of it.
ChatGPT ads for law firms
OpenAI banned legal ads in June 2026 and reversed it on August 31. Firms can now advertise, on four conditions.
- Your firm must be licensed where the ad is shown, so campaigns are built state by state.
- Expect manual review and proof of licence before ads serve. Approval is slower than other industries.
- Your state bar's advertising rules still apply. You approve every ad before it runs.
- Legal-services ads outside the US are not accepted.
We handle the verification and track calls back to signed cases, the same way we run PPC for lawyers on Google.
How to advertise on ChatGPT, in five steps
We do all five. You approve the ads.
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Check you qualify
We confirm OpenAI accepts your category and, for law firms, your licence.
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Open the account
An Ads Manager account in your name. The billing, data and history stay yours.
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Write for the conversation
There is no keyword list. We map what your buyers ask an assistant and write short ads for those topics.
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Build the page and the tracking
One landing page per campaign, with OpenAI's pixel, GA4 and call tracking wired in.
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Test weekly, report monthly
New ad versions each week. One plain report: leads and cost per lead, ChatGPT beside Google.
ChatGPT ads next to Google Ads
They catch buyers at different moments. For most businesses: Google first, ChatGPT as a measured test.
| Google Ads | ChatGPT ads | |
|---|---|---|
| What triggers the ad | A search you chose keywords for | The topic of a conversation |
| What the buyer is doing | Looking for a provider now | Researching and asking for a recommendation |
| Your control | Keywords, negatives, locations, schedules | Topic and location |
| Tracking | Calls, forms, offline sales. Years of tooling | Pixel and Conversions API. Newer and thinner |
| Best use today | Your main source of paid leads | A measured test beside it |
What ChatGPT ads cost
Two costs. Ad spend goes to OpenAI. Our fee is flat, and the same for every platform we run.
Not sure what to spend? The PPC budget calculator works it out from your close rate.
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On its own: from $750 a month
Local Search. One platform, 1 to 4 campaigns. Setup $500.
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With Google Ads or Meta: from $1,500 a month
PPC+. Two platforms, 2 to 8 campaigns. Setup $1,000.
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Law firms: from $1,500 a month
Legal PPC+. ChatGPT beside Google counts as an added platform, $750 a month. Setup $1,000.
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Several locations: from $3,250 a month
Multi-location PPC. Up to 3 accounts, 4 campaigns each. Setup $2,000.
"They took time to understand our exact needs rather than just set and forget. Real experts in Google Advertising with thorough and clear work. Finally found someone who knows what they're doing."
ChatGPT ads questions
Can a small business advertise on ChatGPT?
Yes. OpenAI opened its self-serve Ads Manager to US advertisers of every size on May 5, 2026 and dropped the $50,000 minimum. Your category has to be one OpenAI accepts, which we check before any setup work starts.
How much do ChatGPT ads cost?
Two costs. Ad spend goes to OpenAI, per click or per thousand views; early published benchmarks put suggested click bids around $3 to $5, and prices are still moving. Management is our flat fee: from $750 a month on its own, or from $1,500 a month together with Google Ads.
Do the ads change what ChatGPT says about my business?
No. OpenAI states that ads run on systems separate from the answers and that advertisers cannot shape, rank or alter a response. You are buying a labelled placement beside a relevant conversation, nothing more.
Can law firms advertise on ChatGPT?
Yes, in the US. Since August 31, 2026 OpenAI permits legal-services ads when the advertiser is licensed to practice law in the jurisdiction where the ad is shown. Legal accounts go through manual review, and your state bar's advertising rules still apply.
How do you track leads from ChatGPT?
OpenAI's conversion pixel and Conversions API on your landing pages, plus GA4 and call tracking. Every form and call is tied to the campaign that produced it, so cost per lead can be compared directly with Google Ads.
Should I move budget from Google Ads?
Not yet. Google catches people searching for a provider right now, with better targeting and tracking. Run ChatGPT as a test beside it: a small budget, a fixed period, and a cost per lead to judge it by.
Do I need a ChatGPT ads agency, or can I do it myself?
You can do it yourself; the Ads Manager is self-serve. An agency earns its fee on what surrounds the ad: landing pages, conversion tracking, weekly testing, and an honest comparison against your other channels.
Find out if ChatGPT ads fit your business
Thirty minutes with the person who would run your account. We check that OpenAI accepts your category and tell you what a fair test would cost. No contract, no cost.