Case Study
Uncorking Growth: How Hybrid Shopping Strategies Drove a 7.84 ROAS
Fine Wines & Spirits Retailer
The Challenge
Breaking the "Path of Least Resistance"
Our client, a purveyor of fine wines and spirits, had a quality product catalog but had hit a plateau. While they were generating sales, their existing Google Ads setup was relying too heavily on low-hanging fruit—retargeting warm leads rather than finding new customers.
They needed a partner to help them scale revenue and improve Return on Ad Spend (ROAS) simultaneously. The goal was clear: increase total transaction volume without sacrificing profitability or relying solely on brand loyalists.
The Outcome
A "Shopping Companion" Strategy
We recognized that Performance Max (PMax) often takes the "path of least resistance," focusing only on where conversions are easiest. To fix this, we implemented a Standard Shopping "Companion" Campaign. We set a lower ROAS target for this companion campaign, allowing it to act as a prospector to warm up cold traffic.
This fed high-quality leads into the PMax algorithm, which then closed the sales at a higher efficiency. Combined with a focus on "winning" SKUs and refreshed seasonal ad copy, the results were immediate. We didn't just improve ad metrics; we lifted the entire business, driving $87k in total store revenue (GA4) in just 30 days.
- 7.84
- ROAS (+75% Increase in Efficiency)
- +67%
- Increase in Ad Revenue
- +35%
- Total Sales Volume (GA4)
eCommerce Expertise That Delivers
Our work with this fine wine retailer demonstrates that relying on automation alone isn't enough. By layering manual Standard Shopping strategies over automated PMax campaigns, we created a full-funnel ecosystem. We understand how to balance prospecting and closing to ensure that your ad spend actually grows your business, rather than just cannibalizing your organic traffic.
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